Points you'll require
- A personal Facebook account
- Web accessibility
Set Up New Facebook Page
1. Develop the page
Once you're logged in to your personal account on Facebook, go to Pages to create your new page
You will certainly be given a couple of alternatives, consisting of 'Company, Organization or Institution' as well as 'Cause or area'.
Select 'Business, Company or Organization' and also pick 'Charity' from the scroll down menu. Add a name to your page (the name of your organisation) and also click to license that you are the official representative of the organisation. Ensure you get in the name correctly as you could not constantly alter it later.
2. Personalize the page
Facebook will certainly ask you to add a Page description, a connect to your site and a distinct url for your Facebook page, i.e. facebook.com/yourorganisation
It will certainly after that ask you to add an account photo (the recommended size is 180 x 180 pixels), which should be your organisation's logo design.
Lastly, you could define a details audience, or you can browse this action.
Once you have the fundamentals established, you must after that include a cover image (851 x 315 pixels) which ought to be a branded photo that demonstrates just what your organisation does. Involving cover pictures can be really efficient in motivating people to like your page. You'll likewise need to add some details regarding your organisation to the Details section.
The basic skeletal system of your page is now live. Facebook will certainly ask if you wish to 'Like' your page. If you do so, all task will certainly appear in News Feeds of those you're attached to personally to on Facebook. With no material on the page, we want to save that natural Timeline story for when you're really all set for people to see the page, so miss this for now.
3. Add appealing content
Before you begin sharing your page, it's advisable to get some terrific material on there. Ask inquiries, use pictures, videos and also infographics to engage your target markets, as well as always remember to maintain articles truly short-- most individuals will certainly be visiting your page through their smart phone. It's helpful to think about who your audience( s) will be, as well as what will certainly interest them regarding your organisation. Think about the messages as telling stories, and not as marketing messages.
4. Employee supporters
An excellent place to begin is by inviting your associates to like the page and also ask to share it with their good friends. You could also use your site, e-newsletter, blog site and e-mail updates to advertise your page and also produce a core base of fans. If your updates are engaging you will certainly quickly see that your supporters will certainly do the majority of the recruiting for you.
5. Action your success
Usage Facebook insights to determine exactly how well you're doing and also what could improve. Insights give you info on your target market, how they interact with your page and also the efficiency of your posts.