What Should I Write On My Instagram Bio
What do you do?
First up, describe just what it is that you do, for your career and/or your passion. If you had to define your service or brand in 3 words, exactly what would they be? They could belong in your Instagram bio. Attempt to be consistent with the method you talk about yourself throughout systems, and use succinct, jargon-free language.
Make sure you use your name or organisation name in the 'name' field when submitting your profile, since this and your username are the only searchable terms on Instagram, as social media sites marketing professional Jenn Herman writes. So, make sure the name you make use of is the one customers/community members will certainly be looking for. You can additionally utilize the 'name' field to call out to the particular service you give, your specialty or specific niche, so that people have another way of uncovering you.
Add a dashboard of character
Give individuals a feeling of your personailty when composing your Instagram bio. Usage keyword phrases and also emojis to show just what you're passionate concerning and also have some enjoyable with it! Use humour, obtain innovative, tell a (v. short) story with your authentic tone of voice as well as try to make on your own stand out from the group.
If you have a top quality hashtag, do not hesitate to include that too to motivate your area to get included. Similarly, don't hesitate to include your place if it's relevant to your business/brand (i.e. if you're a wedding event digital photographer who only fires in Byron Bay, Australia). If you're running a service-based business and aiming to position yourself as a worldwide sensation, then there's no need to fret about it.
Having a personal account picture (i.e. one of you, not your logo) could also truly help develop that human connection. Logo = spammy vibes. Real human face = actual link.
Try to consist of a contact us to activity
With just one place in your whole profile for a link, you want to make sure you a) select the best one and also optimize it and b) obtain people clicking. If you're a service-based company, we 'd also suggest popping your e-mail address in your bio, to earn it easy for individuals to reach out to you. Furthermore, if you have a brick and mortar store, be sure to include your address and opening hours.
So exactly how will you attract your followers to click, or email you? That's where a strong CTA enters play. Some concepts to start playing with are:
- Visit homebase currently
- Review our latest blog
- Store everything
- Shop the current blog post here
Test and play
Your Instagram bio does not have to be fixed. Mess around as well as see what help you, and also try to guage exactly what resonates with people. We also advise trialling various CTAs, especially if you're altering the link in your biography around on the reg, to see exactly what obtains followers clicking.